For Valentina & Rose, a luxury flower business, I optimized their Google Ads and Facebook Ads accounts to enhance performance and ensure proper tracking. The project involved:
- Reviewing an older account to ensure the Merchant Center was fully optimized and that ad performance could improve.
- Setting up a new account by resolving conversion tracking and bid strategy errors, and configuring goals to align with business objectives.
I provided the client with a detailed report outlining all the changes made, which allowed them to learn and understand the improvements. This project showcases my ability to optimize ad campaigns while maintaining transparency and effective communication throughout the process.
